What is brand?

Brands are signs visually perceived used to identify products and services, therefore distinguishing them in the market before the competition. They can be constituted by three presentation forms: nominative, mixed and figurative. Its main function is to add value, generate loyalty and be remembered by customers.

The registration at INPI is the action the businessman needs to take if he wishes to protect the brand. Only through the registration the company warrants exclusive rights nationwide, therefore, being able to prevent competition from using the brand.

Idéiativa executes all services related to brand protection, such as:

• registrability previous analysis;
• previous research on brand availability;
• issuance and follow-up of brand requests;
• defense to opposition and administrative procedures for nullity;
• withdraw and deliveries of brand certificates;
• resources against brand refusal;
• surveillance and conflict of competitive brands;
• presentation of opposition and administrative procedures for nullity against competitive brands;
• brand legal defense.